Amazon (AMZN) stock has been one of the strongest names in the “Magnificent Seven” since the broader market’s March 30 low. But after a sharp three-day surge, its rally is now running into an area that has repeatedly stopped it before.

After going mostly nowhere for more than a year, Amazon has finally pushed back toward the upper end of its range, trading around $237 per share. Now comes the harder part.

Amazon is running into two potential price barriers at once. The first is a downward-sloping ceiling created by prior peaks in November and January. The second is the $238 to $240 zone, an area where prior rallies have lost steam.

In market terms, that’s known as resistance — a price area where selling has tended to show up and halt an advance. It does not guarantee the stock will turn lower, but it does raise the odds of a pause, especially after a fast run.

That may already be starting to show up, with shares down today even after the recent surge.

If Amazon can break cleanly above $240, the next major test would be its all-time highs in the $255 to $260 range. If the stock gets rejected here instead, a cooldown or pullback would not be unusual after such a quick move.

To the downside, bulls would likely want to see Amazon hold the $220 to $225 area. That zone lines up with the stock’s 200-day moving average, a widely watched long-term trend line, as well as recent potential support from prior trading.

The setup is simple: Amazon has been leading, but it’s now pressing into a zone that can decide whether a rally keeps going or pauses first.

Jared Blikre is the global markets and data editor for Yahoo Finance. Follow him on X at @SPYJared or email him at jaredblikre@yahooinc.com.

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