The Republic of the Marshall Islands has selected indie agency Run Aotearoa to develop a new global tourism identity and brand platform.

Run brings a track record of working with destinations across Aotearoa New Zealand and the Pacific. Their approach combines strategy with storytelling to reflect the cultural depth, traditions and unique character of each place.

The project aims to position the Marshall Islands as a tourism destination on the world stage, ensuring country’s identity remains authentically grounded while resonating with international audiences.

Honouring the Marshall Islands

An in-market visit is planned to support research, photography and film production. Community engagement will also play a central role in shaping the tourism brand and platform.

“It’s a dream to have the opportunity to build a brand for a country. We feel privileged to be able to spend time with the Marshallese people and to hear their stories. We hope to share the Marshall Islands narrative in a way that honours its people, culture and environment”, says Run Aotearoa’s co-founders Laura Cibilich and Raymond Otene McKay.

The initiative is supported by funding from the US Economic Development Administration, helping to advance the development of the Marshall Islands’ tourism sector and strengthen its global positioning.

This appointment follows the recent selection of Run Aotearoa to lead a major Pacific-wide campaign to phase out single-use plastics in tourism.