And why not?
This Wednesday evening, PSG will travel to take on RC Lens in the postponed Matchday 29 fixture of Ligue 1.
For this high-profile clash, PSG has decided to launch an unusual collaboration. The capital club announced that the famous plush toy brand Labubu will appear on the printing of the Night Edition shirt it will wear on the pitch at the Bollaert stadium.
“This initiative illustrates the Clubâs desire to strengthen its positioning at the crossroads of sport, fashion and contemporary culture, while continuing its international reach through the Ici Câest Paris â La Maison activations,” PSG explained in a statement published on social media.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.
