WET SET: Burberry’s high summer campaign drops Tuesday, and it channels the sweetness of youth and Britons’ love of lidos, the public outdoor swimming pools and recreation parks that open as soon as weather turns warm.

The campaign stars British actors Simone Ashley and Tom Blyth, models Alva Claire, Babacar N’Doye and Sacha Quenby, and a cast of synchronized swimmers and divers, splashing and lounging around the lido.

In the film short, one model even showers with his shirt on, a cheeky nod to the smoldering scene in the BBC’s 1995 adaptation of “Pride and Prejudice” when Colin Firth emerges from a lake soaking wet in his long white shirt.

“A lido holds a particular kind of nostalgia for the British,” said Daniel Lee, Burberry’s chief creative officer. “The moment the sun comes out, we make the most of the weather. We wanted to bring to life a warm summer’s day spent in and around the water’s edge, with friends.”

The campaign film was directed by Francis Plummer, and photographed by Ryan McGinley. The cameras move from loungers to diving boards, catching mid-air dives and models stretched out in the sun. There are also more arty, bleached-out photographs in typical McGinley style.

Looks include the Burberry check bikini, men’s swim shorts trimmed with check, and a host of tops, skirts and shirts in cotton voile and jersey.

Accessories include Burberry check slides, and bags handmade in Madagascar from locally sourced raffia palm leaves, dyed in signature sand beige Burberry check. There are also crocheted bucket hats and wraparound sunglasses.

McGinley has been edging into fashion of late. Last year, he photographed Apple Martin for Self-Portrait’s resort 2026 campaign on an apple farm in upstate New York. In that shoot, she cuddled up to a big white snake and struck various poses, apple in hand.

McGinley got his start in the early 2000s, training the camera on his twentysomething peers in downtown Manhattan. His work culminated in a solo show called “The Kids Are Alright” at the Whitney Museum of American Art. At 26, he was the youngest artist to have ever had a solo show there.