Craig Conover is busy working on his “dreams” while spending time with his family members. The Southern Charm-er recently launched his own TV production company while running his own business, Sewing Down South, and is giving a new look at his work-life balance.
Craig took to his Instagram account on April 5, where he posted a series of photos and videos during a recent trip to Los Angeles. The Charleston resident snapped a photo of an “original screenplay” that he was reading on the airplane, before snapping photos of some advertisements in the City of Angels. He also captured his time at several production studios, smiled for a photo at the restaurant, Craig’s, and took several pictures inside his hotel room.
“Head down, dreams loading,” Craig wrote in the caption of the post. His friends then took to the comments to encourage him on his latest venture. “Proud of you,” Madison LeCroy wrote.
Craig Conover gives an update on his family in Delaware
Also in April, Craig took to Instagram, where he posted a video of himself playing catch with his dad after traveling home to Delaware for Easter weekend. In the video, the Sewing Down South founder can be seen standing in a very dreamy field while the sun set around them, and the family’s golden retriever dogs walked around them. “Back to the beginning,” he wrote in the caption of the post.
He also took to his Instagram Story, where he posted so many photos taken from his time visiting his family back at home. In the photos, Craig can be seen sitting in an auditorium, driving around, and making food.
Craig also took to his Instagram Story, where he revealed that he brought merch from the restaurant and bar that he co-owns with Austen Kroll, By the Way, all the way to his home state of Delaware. “[By the Way] made it to 302,” he wrote.
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Craig Conover opens up about a new chapter in his career and beyond
And that’s not all. Craig had another reason to celebrate as he recently confirmed that he’s signed with Innovative Artists Entertainment as his brand continues to expand.
This is his latest big move. Deadline reported in September 2025 that Craig had launched his own reality TV production company, Plaid Horse Productions, with a focus on producing unscripted series, competition shows, and social experiments. He spoke with GQ in December, where he opened up about the company. “I love the production side. I love making television and sharing my life with people. I just don’t want this to be my only thing. After 12 years, there are more stories to be told,” he admitted.
Craig, who passed the bar exam but is not a practicing lawyer, told the publication that the profession is very similar to TV production. “For a lot of my law background, on the litigation side of things, you’re just telling a story to the jury, and you’re laying this story out fundamentally. So, I’m excited,” he explained. “We’ve got three concepts on the unscripted side right now. It will either work or it won’t, but you can’t wait for permission in life. No one’s going to come to me one day and be like, ‘You know what, Craig? We think it’s your turn to make television.'”
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But that’s not all he’s been up to as of late. Craig shared how he’s using his athletic skills for a good cause by running for charitable causes. “Side quests for good causes might be my new favorite thing. Try it out!” he posted.
According to the GoFundMe page, he and another runner, podcast host Erin Azar, are participating in the “10k fundraiser to support two causes close to their hearts, with all funds raised donated directly to their chosen charities. Craig selected the South Carolina Association for the Blind, which empowers people who are blind or have low vision to live independent, purpose-driven lives. Erin chose For All Mothers+, an organization working to eliminate the ‘motherhood penalty’ by breaking barriers and building systems that help mothers thrive in their health, careers, and personal goals. Together, these charities uplift individuals and families by creating access, equity, and opportunity where it matters most.”
Learn more about Craig’s big plans for this year amid a new “chapter.”
