YouTube Premium subscription costs in the United States have quietly risen again, taking effect on April 10, 2026, without any official announcement from the company. This marks another unpublicized price adjustment for the streaming platform’s ad-free service, impacting various plan tiers for users across the nation, as reported by PiunikaWeb.
Individual plans for YouTube Premium now stand at $15.99 per month, an increase from the previous $13.99 rate. Family plans have seen a substantial jump from $22.99 to $26.99 monthly. The annual subscription option also increased from $139.99 to $159.99, while the Premium Lite tier moved from $7.99 to $8.99 per month.
For subscribers who process their payments through Apple, the individual plan is notably higher at $20.99 per month, a significant $5 difference compared to website-billed subscriptions. This disparity in pricing based on the billing method was highlighted in an email from YouTube to its subscribers, as observed in a Reddit discussion thread earlier today.
Confirmation of these new rates is directly available on YouTube’s official website and is also reflected in Google’s search snippets for the Premium service page. Reddit users had also begun noticing the elevated family plan price on desktop platforms even before receiving any email notifications about the changes, as noted by Gigazine.
This is not the first instance of YouTube raising its Premium prices. The service last increased US rates in July 2023, when individual plans went from $11.99 to $13.99. In October 2022, the family plan price was raised to $22.99. Unlike previous adjustments, this current price hike lacks a public post or press release from YouTube.
The current pricing structure for YouTube Premium in the US is as follows: Individual plans are $15.99 per month, Family plans are $26.99 per month, Student and Premium Lite plans are both $8.99 per month, and the annual option is $159.99. Those billed via Apple will pay $20.99 per month for an individual plan. Meanwhile, according to a Reddit user, YouTube Premium prices in Canada have not yet experienced a similar increase.
