After a strong set of home and away kits for this summer’s tournament, the Big Cat’s latest drop turns away from the pitch, giving free rein to a household name in the world of fashion.

All 11 of their national federations are blessed with bespoke capsules laced with Bembury’s eye for design. From travel wear to goalkeeper kits, each piece puts a spotlight on national identity, vibrantly reimagining PUMA silhouettes to have every team stepping with style at this summer’s tournament.

Standouts include a series of tailor-made tees and jackets, drawing inspiration from everything including geographical landscapes and cultural patterns, all while nodding to PUMA’s iconic ‘KING’ line. And it wouldn’t be a SELHE BEMBURY collab without some footwear, dropping another colourway of their Velum release from earlier this year.

The release forms the second of three chapters in PUMA’s run-up to the World Cup, with three innovative boots reportedly on the way, including an all-new ULTRA 7.

The PUMA x SELHE BEMBURY World Cup collection is available online and via select retailers from June 4.

Take a closer look at the collection below.