Pokémon has teamed up with Target to bring fans an exclusive, limited-time collection to celebrate 30 years of Pokémon. The new Pokémon x Target line launches in Target stores today and online tomorrow, May 3, 2026. A second drop featuring even more items will arrive on June 6, 2026.

In total, over 100 items will be available across categories such as apparel, accessories, beauty, home, food, and more. Standout pieces include a first-of-its-kind Pokémon Starter jacket, binder-inspired Trapper Keepers, kickballs patterned after different varieties of Poké Balls, Butterfree hair clips, and life-size 151-piece puzzles inspired by the original Kanto region.

Partnerships with iconic brands like Mead (the maker of Trapper Keeper), Caboodles, Lip Smacker, and Starter add to the collection’s nostalgic feel, helping bridge Pokémon’s past and present. Fans are bound to find something (or several things—we get it) they’ll want to bring home.

Pokémon GO players will discover even more fun at Target stores. From May 2, 2026, to July 31, 2026, players can visit stores to participate in event-themed Timed Research. Additionally, Trainers who redeem a Pokémon GO gift card from Target retail stores and target.com will receive an in-game avatar item upon redemption.

Don’t miss out on this cool new collection, Trainers!