Actor Tom Burke will appear at On Sale Live’26 on 15 May at King’s Cross, London, in a session titled “Building Audiences from the Ground Up: Why Local Communities Matter More Than Ever”.

Burke, who recently starred opposite Cate Blanchett in The Seagull at the Barbican and appeared alongside Anya Taylor-Joy in Furiosa: A Mad Max Saga, will be in conversation with Dawn Farrow, founder of On Sale Group.

The session will explore community first thinking as an audience development and commercial strategy, how to make spaces more accessible to new audiences, and the marketing implications of content sharing and local storytelling.

Burke is founder of Wheelwrights, a theatre company rooted in community first principles, building work based on what communities are actively seeking. His screen work includes Mank, The Wonder, The Souvenir, Living, The Crown and the BBC series Strike. He recently wrapped on Amazon’s Blade Runner 2099 and will appear in Netflix’s Legends.

On Sale Live’26 is a conference for sales, marketing and communications professionals in the ticketed experience sector.